Chicago, IL (November 3, 2008)–Marketing Werks, Inc. was recently named the Pro Award winner in the Best Vehicle-Based Campaign category for developing and executing the GORE-TEX and WINDSTOPPER Products "Know What's Inside" Tour. Marketing Werks, Inc. is one of the largest independently owned experiential marketing firms in the United States.
The annual PRO Awards are presented by PROMO Magazine and honors the promotional marketing industry's brightest strategies and most innovative ideas for engaging customers. The Best Vehicle-Based Campaign honors the campaign delivering the most effective promotion marketing experience using a vehicle at the heart of the program. Judges considered the strategy, brand/market relevance, vehicle design, execution and measurable results when naming Marketing Werks' "Know What's Inside Tour" the winning campaign.
The "Know What's Inside" Tour is a vehicle designed to provide the ultimate experience for outdoor enthusiasts. It's what's inside the Gore products that makes them so unique and this vehicle is no exception. The vehicle features a mobile test chamber which allows consumers to personally experience and interact with the brands.
Now in its third year, the "Know What's Inside" tour invites visitors to step inside and test the GORE-TEX® Guaranteed To Keep You Dry® promise by dialing up their own weather in the Extreme Weather Chamber. Participants can create a wide range of conditions including rainfall up to 22 inches per hour, whipping winds up to speeds of 32 miles per hour, bolts of thunder and strobes of lightning to simulate the actual look and feel of a storm. This year's tour will make over 40 stops during its eight-month long cross-country adventure. The "Know What's Inside" Tour will be featured at outdoor events, festivals, athletic events and local participating retail locations.
To find out when and where the "Know What's Inside" Tour will be making a stop in your city, go to www.gore-tex.com or call 1.800.GORE-TEX.
Perhaps best known for its consumer products like GORE-TEX fabric and ELIXIR guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, and employs approximately 8000 associates in 45 facilities throughout the world. For more information about W. L. Gore & Associates, Inc. and GORE products, call 1-800-431-GORE or visit www.gore-tex.com.
Marketing Werks, Inc. is one of the largest independently owned experiential marketing firms in the United States. Founded in 1987, the Chicago-based company's capabilities include event and retail marketing, sponsorship activation and mobile marketing. The agency and its full-time staff of 175 develop and execute integrated, strategy-driven campaigns for leading consumer brands including Gore-Tex, Walgreens, Verizon Wireless, Verizon Telecom, Hershey's, Sony Playstation, BallPark Franks, The National Pork Board and LaCosteña. For two consecutive years, Crain's Chicago Business has honored Marketing Werks as one of Chicago's Fastest 50 Growing Companies. To learn more about Marketing Werks, visit www.marketingwerks.com.
GORE, GORE-TEX, WINDSTOPPER and designs are trademarks of W. L. Gore & Associates, Inc.© 2008 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, gore-tex.com
Andrea Matus
312-546-5868
amatus@marketingwerks.com
Cynthia Amon
410-506-2647
camon@wlgore.com